Saturday 24 Oct, 2026
Starting at 09:00amTalent Garden
Calle Juan de Mariana 15, 28045 Madrid, Spain3 Silver: LIN3S
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Humans leading data.
From dashboards to decisions. We are happy to welcome LIN3S as a Silver Sponsor of MeasureCamp Spain Madrid 2026.
LIN3S is a digital business consultancy based in Bilbao, in the Basque Country, with 24 years of experience helping brands turn data into better decisions. They bring together rigorous analytics, digital strategy and intelligence applied to business.
As a consultancy specialised in Strategy, Data and Training, LIN3S helps organisations build solid data architectures and turn dashboards into decisions. Their work connects strongly with the MeasureCamp spirit: practical measurement, shared knowledge and people who care about making data useful.
LIN3S in numbers
- Based in Bilbao, in the Basque Country, with 24 years of experience helping brands grow through digital strategy, data and business intelligence.
- More than 1,000 projects developed across digital business, analytics, strategy and technology.
- More than 300 clients supported by a multidisciplinary team.
- More than 120 professionals working across strategy, data, technology, creativity and training.
- 3 specialist hubs: Leads, Retail and Leisure, including experience in sectors such as sport and culture.
- Certified expertise across major technology platforms, helping teams build solutions aligned with demanding industry standards.
Why this matters for the MeasureCamp community
- Measurement should serve decisions: LIN3S focuses on helping organisations move from data collection and reporting to business clarity and action.
- Humans before tools: their approach puts human judgement and business context ahead of dashboards, platforms or isolated metrics.
- Experience across real-world sectors: LIN3S works with data, strategy and measurement in areas such as sport and culture, including cultural organisations such as the Guggenheim Museum Bilbao.
- Training for a data-driven future: through MIDE, LIN3S helps professionals and organisations develop the analytical talent they need in an environment increasingly shaped by data and AI.
ToBeInB2B: research, strategy and community
LIN3S also leads ToBeInB2B, a research and event initiative focused on the Spanish B2B ecosystem. It brings together voices from business, marketing, sales and digital transformation to explore how companies are adapting to AI, digitalisation, new business models and strategic change.
For MeasureCamp Spain attendees, ToBeInB2B is relevant because it connects data and measurement with real business context. It can inspire conversations around B2B analytics, demand generation, digital maturity, AI adoption and how organisations use data to make better strategic decisions.
Connect with LIN3S
One of the cases LIN3S is especially proud of is its work with the Museo Guggenheim Bilbao. The project connected digital strategy, data analytics, CRO, UX, web development and content strategy to create a more personalised digital experience for visitors.
The case focused on understanding user behaviour and improving the “Plan your visit” journey, helping the museum turn digital insights into better visitor experience and stronger business results.
The impact included 80% more use of “Plan your visit”, a record of 32K followers for the museum, 5% more recurring sessions, 24% more revenue and 44% more revenue from mobile devices.
For the MeasureCamp Spain – Madrid 2026 community, this is a strong example of how analytics, CRO, UX and marketing technology can support better decisions, better digital experiences and measurable business impact.
Website: https://lin3s.com/
