MeasureCamp Spain Madrid 2026
MeasureCamp Spain Madrid 2026 is a free-to-attend unconference for the digital measurement, analytics, martech, CRO, experimentation, privacy, BI, data, AI and data-driven decision-making community.
The event will take place on Saturday 24 October 2026 at Talent Garden Madrid, Calle Juan de Mariana 15, 28045 Madrid.
Unlike a traditional conference, the schedule is created on the day by the people in the room. Any attendee can propose, organise or lead a session, as long as it creates value for the community.
You choose the sessions you want to join based on what feels most interesting, useful and relevant to your work.
If you are thinking about running a session, check the How to run a session section and download your session card.
What is MeasureCamp Spain?
MeasureCamp Spain, held in Madrid, is part of the international MeasureCamp movement: a global community with more than 200 editions across cities and regions in Europe, North America, Asia and Oceania.
The first Spanish MeasureCamp took place in Madrid in 2015. In 2026, MeasureCamp Spain returns to Madrid for its ninth Spanish edition, continuing a local community tradition that has connected analysts, marketers, data teams, consultants and technology practitioners for more than a decade.
MeasureCamp is a space to learn, discuss, solve practical problems and connect with other people who work with data to improve digital products, campaigns, customer experiences and business decisions.
Content of the unconference
The content of MeasureCamp Spain is shaped by the people who attend. Everyone is encouraged to propose sessions, organise discussions, share practical cases or present topics that can help others in the community.
Sessions can cover topics such as GA4, Google Tag Manager, server-side tracking, CRO, experimentation, attribution, consent, privacy, data governance, dashboards, BI, cloud data infrastructure, open-source tools, AI applied to data workflows and the practical challenges of turning data into better decisions.
Sessions can take many forms: talks, workshops, case studies, open debates, technical clinics, problem-solving sessions or discussions around tools, always with an educational and non-commercial focus.
Language and international participation
We warmly welcome both local and international participants to MeasureCamp Spain. We do not reserve rooms by language, but we strongly encourage attendees to take one step further and run sessions in English whenever possible, so everyone in the room can follow the conversation and participate.
We understand that presenting in a language that is not your mother tongue can feel a little intimidating. But remember that we are in Europe: many people in the room will also have learned English as a second, third or even fourth language. Nobody expects perfect English.
Of course, you are also welcome to propose and run a session in Spanish. At the same time, English opens the conversation to more people, especially those travelling from other countries to be part of the MeasureCamp community.
Last year, most sessions were held in English. It also happened that some sessions originally announced in Spanish ended up being held in English, depending on who joined the room. We hope this open and inclusive tradition continues this year too.
The most important thing is not perfect language, but sharing questions, learnings, experiences and practical ideas about analytics, data, technology, measurement and decision-making. And we believe the beers at the afterparty do not discriminate by language.
Ticket availability
Tickets for MeasureCamp Spain Madrid 2026 are free and will be released in batches to give everyone a fair chance to register.
The next ticket batch will be released on 8 July 2026 at 12:00 CEST.
For more information, visit the MeasureCamp Spain Madrid 2026 tickets page.
Follow the announcements on LinkedIn, Instagram, through the MeasureCamp newsletter, which you can subscribe to below, and here on the official website.
Travel assistance
If you are travelling from another country and need to plan your trip in advance, please contact us to discuss possible ticket reservation options.
Sponsors
MeasureCamp Spain is free for attendees thanks to the support of sponsors and partners who help make the event possible.
If your company works in analytics, martech, data, privacy, experimentation, CRO, cloud data infrastructure or AI applied to data, you can become part of the community by supporting MeasureCamp Spain Madrid 2026.
Visit the sponsors page to learn more about the available opportunities.
