Saturday 24 Oct, 2026
Starting at 09:00amTalent Garden
Calle Juan de Mariana 15, 28045 Madrid, Spain2 Gold: Addingwell by Didomi
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Server-side tagging should never be a black box.
Opt for better data quality. We are delighted to welcome Addingwell by Didomi as a Gold Sponsor of MeasureCamp Spain Madrid 2026.
Addingwell by Didomi is a server-side tagging platform built on one clear conviction: server-side, done right, should never be a black box. The platform helps organisations gain more control, governance and transparency over their data operations.
Built around Server-side Google Tag Manager (sGTM), Addingwell removes technical barriers that often make server-side infrastructure difficult to deploy and maintain. Its approach is auditable and compliant by design, helping teams understand what data is collected, where it goes and how it is used.
For the MeasureCamp community, this is highly relevant. Browser restrictions, fragmented tracking, cookie changes and tighter privacy requirements mean analytics teams need reliable data pipelines, not dead-end data they cannot act on.
Why this matters for the MeasureCamp community
- Server-side with visibility: Addingwell focuses on making server-side tagging observable, so teams can understand what happens inside their data pipeline.
- Consent connected to data operations: the Didomi connection makes privacy, consent and server-side activation part of the same conversation.
- Better data quality for campaigns and AI: reliable server-side data can support stronger campaigns, smarter decisions and AI use cases teams can trust.
- Relevant for modern analytics teams: Addingwell sits at the intersection of sGTM, consent, tag health, conversion APIs, data governance and marketing activation.
Opt for better: server-side tagging with control and transparency
Server-side tagging is often presented as a technical upgrade, but for analytics and marketing teams the real question is operational: can we see what data is being collected, which vendors receive it, whether consent rules are respected and whether tags continue working correctly in production?
Addingwell by Didomi brings that question into focus. The platform is designed to help teams move beyond fragile browser-based tracking and toward a more controlled server-side infrastructure, where data collection, routing, monitoring and activation can be managed with greater visibility.
That makes Addingwell a strong fit for MeasureCamp Spain, where practitioners care about practical implementation, privacy-aware measurement, data quality and the real work required to make analytics useful.
Event consent monitoring
Addingwell helps teams inspect consent status at event and tag level, making it easier to see whether data is handled according to the rules that were intended.
Tag health and reliability
Server-side infrastructure needs ongoing monitoring. Addingwell helps teams follow request volume, tag behaviour and destination delivery so problems are easier to detect.
Data governance before activation
Server-side tagging gives teams more control over what data is sent, enriched, reduced or blocked before it reaches analytics, advertising and activation platforms.
Addingwell by Didomi: consent and server-side together
Addingwell was acquired by Didomi in 2025, bringing together server-side tagging expertise and consent management leadership in one broader ecosystem.
For the MeasureCamp community, this makes the conversation even more relevant. It is not only about collecting better data, but also about understanding how consent, governance, monitoring and activation work together inside a modern measurement setup.
A good MeasureCamp board topic
What does “server-side done right” actually mean? Is it better data quality, stronger consent control, tag-health monitoring, fewer blocked requests, safer activation, or a pipeline that compliance and analytics teams can both understand?
Why attendees should care
Analysts, tag managers, agencies, DPOs and marketing technology teams are all under pressure to make tracking more reliable and more accountable. Addingwell’s story gives the community a practical way to discuss what happens after data leaves the browser.
Addingwell by Didomi at MeasureCamp Spain Madrid 2026
We are delighted to welcome Addingwell by Didomi as a Gold Sponsor of MeasureCamp Spain Madrid 2026. Their participation brings an important server-side perspective to the event, especially around sGTM, consent, data quality, tag health, governance and trustworthy activation.
Before the event, ask your own team one question: if server-side is no longer in the browser, can you still clearly see what is happening to every event?
Connect with Addingwell by Didomi
Before trusting a server-side setup, teams should check whether every event can be observed, verified and explained after it leaves the browser. Server-side tagging improves control, but it also moves critical decisions into infrastructure that can become invisible if it is not monitored properly.
Addingwell by Didomi helps teams make server-side tagging more transparent by connecting event monitoring, consent status, tag health and data governance in one operational view. This matters for analytics, marketing and privacy teams because better data quality is not only about collecting more data. It is about knowing which data was collected, under which consent conditions, where it was sent, and whether it can be trusted for reporting, activation and AI use cases.
Website: https://www.addingwell.com/
