Saturday 24 Oct, 2026
Starting at 09:00amTalent Garden
Calle Juan de Mariana 15, 28045 Madrid, Spain3 Silver: Adobe
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Analytics, activation and creativity in one workflow.
Adobe joins MeasureCamp Spain to talk about measurable outcomes, not generic AI promises. We are delighted to welcome Adobe as a Silver Sponsor of MeasureCamp Spain Madrid 2026.
Adobe supports MeasureCamp Spain Madrid 2026 because the best answers about measurement rarely come from a closed agenda. They come from open conversations between people who face these questions in real projects, across analytics, data, marketing, product and customer experience.
This year, the Adobe conversation is especially relevant through Adobe Customer Journey Analytics: going beyond traditional digital analytics is not only about having more tools. It is about helping teams spend less time stitching data together and more time answering business questions.
At MeasureCamp Spain, Adobe will bring this topic into the room with a candid practitioner perspective on the limits of traditional analytics, what changes when teams move toward Customer Journey Analytics, and how measurement can become more connected to activation and decision-making.
Why this matters for the MeasureCamp community
- Data quality and trust: when analytics moves closer to campaign and journey decisions, weak tracking, inconsistent identities and unclear definitions become bigger problems. Teams need reliable inputs before automation and AI can be useful.
- Governance and privacy: customer journey analytics depends on data moving across systems, channels and touchpoints. That makes consent, privacy and governance part of the analytics workflow, not a separate checklist.
- From reporting to action: Adobe’s angle connects analytics with activation, creativity and journey orchestration. For practitioners, the useful question is how teams move from stitching reports together to making better decisions with confidence.
- A candid practitioner conversation: the MeasureCamp format is built for honest discussion. Adobe’s session angle fits that spirit: real limits, real migration questions and real lessons from analytics work in practice.
Adobe Customer Journey Analytics, closer to real decisions
Adobe’s work around Customer Journey Analytics gives MeasureCamp Spain a useful conversation point: analytics is no longer only a report teams open after a campaign. It is becoming part of how teams understand customers, plan journeys, evaluate content and decide what to do next.
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices and moments to support AI-powered analysis across the full customer journey. It also helps teams analyse marketing performance across campaigns, channels and content.
For practitioners, this is where the conversation becomes interesting: how do we keep analytics trustworthy when data lives across web, app, CRM, campaigns, offline touchpoints and AI-driven interactions? That makes Adobe’s participation especially relevant for MeasureCamp Spain Madrid 2026, where the focus is practical measurement, honest discussion and better business decisions.
A good MeasureCamp session board topic
Where does traditional analytics stop being enough? Is the problem data collection, identity, attribution, journey context, activation, or the gap between reports and business decisions? Adobe’s Customer Journey Analytics angle creates exactly the kind of discussion that belongs on a MeasureCamp board.
Why attendees should care
Analysts and marketing technology teams are being asked to connect more sources, answer harder questions and show clearer impact. Adobe’s analytics story is useful because it sits directly at that intersection: data, customer journeys, activation and measurable business outcomes.
Adobe at MeasureCamp Spain Madrid 2026
We are delighted to welcome Adobe as a Silver Sponsor for another edition of MeasureCamp Spain. Their presence brings a strong enterprise analytics perspective to the room, with a focus on Customer Journey Analytics, practical measurement challenges and what it really takes to turn data into better decisions.
Before the event, consider one question for your own team: where does your current analytics setup help make a decision, and where does it just record what already happened?
Connect with Adobe
Adobe Analytics helps teams connect interactions across websites, mobile devices, products and other digital touchpoints, giving marketing and business teams a more reliable source of data for decision-making.
For MeasureCamp Spain – Madrid 2026 attendees, this is especially relevant because many analytics teams still work with fragmented data, disconnected reports and customer journeys that are difficult to analyse across platforms. Adobe Analytics and Adobe Customer Journey Analytics help connect customer journeys, reduce data silos and support faster analysis across channels.
Adobe’s approach also includes real-time behavioural data, automated insight generation and actionable results, which makes it useful for conversations around digital analytics, Customer Journey Analytics, attribution, privacy, activation, data quality and better business decisions.
Website: https://business.adobe.com/es/#
