Saturday 24 Oct, 2026
Starting at 09:00amTalent Garden
Calle Juan de Mariana 15, 28045 Madrid, Spain3 Silver: Empir Digital
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Digital analytics, close to the business.
Good analytics starts with a good team. We are happy to welcome Empir Digital as a Silver Sponsor of MeasureCamp Spain Madrid 2026.
Empir Digital is a boutique digital analytics and data agency built around a clear principle: data creates value only when it leads to better business decisions. The team combines specialised expertise with a practical understanding of each client’s challenges.
Their work covers the full analytics journey, from reliable data collection and privacy-conscious implementation to dashboards, experimentation, attribution and advanced data solutions. It is an approach designed to turn complex data into clarity, action and measurable business impact.
Why this matters for the MeasureCamp community
- Analytics with business context: Empir Digital treats data as a decision-making tool, not simply as a reporting layer.
- A close partnership model: the team works as part of the client environment, keeping analytics relevant, useful and actionable.
- Experience across recognised brands: its work with companies including MAPFRE, Verisure, VivaGym and Alcampo provides a broad view of real digital measurement challenges.
- A modern and flexible approach: as a specialised, fast-learning team, Empir Digital brings focus, clarity and less bureaucracy.
Collection, Storytelling, Activation: a framework built this year
In 2026 Empir finished defining its own three-phase framework, which now shapes every engagement. Collection makes sure data capture is solid and reliable. Storytelling turns that data into a narrative that actually works for the business. Activation puts findings into practice so they generate measurable impact, not just prettier reports.
Collection
Robust, reliable data capture.
Storytelling
Data that tells a story and works for you.
Activation
Solutions put into practice for real impact.
This structure reflects what many teams in digital measurement are looking for today: not more dashboards for their own sake, but a more useful connection between implementation, interpretation and action.
Resources that go beyond theory
Empir Digital also shares practical knowledge through its resources and blog. Their content covers topics such as Google Cloud Functions, Looker, Looker Studio, GA4 and hands-on implementation questions that many analytics teams face in real projects. This makes their resource section especially interesting for analysts, consultants, implementation specialists and teams who want ideas they can apply in day-to-day work.
For MeasureCamp Spain attendees, this is a strong fit with the community spirit: useful knowledge, practical thinking and a real focus on helping data become more meaningful in daily work.
A team-first culture, with room to learn and build
Empir Digital’s pitch starts with people. The team believes good service comes from a good team, and that foundation shapes how they work with clients: close to the business, honest when something does not make sense, and focused on helping data drive real impact instead of just producing attractive reports.
Connect with Empir Digital
Empir Digital’s work with Grupo ACB shows how sports organisations can turn scattered reporting into a reliable data foundation for better decisions.
Grupo ACB, the main basketball league in Spain, needed to move away from a reporting process that depended heavily on Excel spreadsheets, manual checks and disconnected data sources. Empir Digital helped by unifying the information into one central dashboard and automating real-time data updates. This reduced the risk of manual errors, improved trust in the numbers and gave the ACB team more time to focus on strategic decisions instead of repetitive reporting work.
For the MeasureCamp Spain – Madrid 2026 community, this is a strong example of practical sports analytics. Whether the context is basketball, football or another high-attention sports environment, the challenge is often the same: teams need reliable data collection, clear reporting, automation and dashboards that help people act faster. The ACB case connects directly with topics such as digital analytics, data quality, dashboards, automation, Looker, GA4, business intelligence and data-driven decision-making.
