MeasureCamp Spain in Madrid is coming back: data, AI, marketing, business, and the unmistakable energy of Madrid
Madrid doesn’t do things halfway.
This is a city of late-night dinners, packed terraces even on weekdays, football debates that sound like strategy meetings, business deals sealed over a quick coffee, and a rhythm that is unmistakably Madrid: fast, ambitious, and always ready for one more conversation.
And on 24 October 2026, that energy returns to the analytics community.
MeasureCamp Spain in Madrid is back at Talent Garden.
After last year’s success, we are bringing the community together again for a full day dedicated to data, marketing, analytics, AI, technology, ideas, and the kind of honest conversations that only happen when practitioners meet face to face.
This is not a conference where you sit quietly and wait for wisdom to arrive from a stage.
MeasureCamp is an unconference. The agenda is created by the people in the room. Practitioners, consultants, analysts, marketers, product teams, founders, engineers, vendors, and curious minds come together to share what they know, ask what they do not know yet, and solve problems that matter.
Why Madrid?
Because Madrid has momentum.
The city feels ambitious, international, and commercially sharp. You can sense business in the air, from agencies and tech companies to enterprise teams, startups, consultants, and specialists all working on the same question:
How do we make better decisions?
Analytics is not only about collecting data. Analytics gives us the ability to understand how the business works: where revenue is generated, where value is lost, which activities create impact, and which customer behaviours signal real intent.
Good analytics creates the clarity to act and the confidence to defend the decisions that move the business forward.
That is why MeasureCamp Spain in Madrid is more than a community event.
It is a room full of people who care about growth, measurement, marketing efficiency, AI, experimentation, privacy, attribution, customer journeys, data quality, and the commercial impact of technology.
What to expect
Expect practical sessions, honest discussions, fresh ideas, and the kind of exchanges that never make it into polished webinar decks.
Possible topics include:
- AI in marketing and analytics
- LLMs and the future of search visibility
- GA4, server-side tracking, consent and privacy
- Customer journey measurement
- Attribution and marketing performance
- Data quality and tracking governance
- Experimentation and CRO
- Product analytics and user behaviour
- Dashboards, storytelling and decision-making
- Connecting analytics work to revenue, growth and business value
Some sessions will be technical. Some will be strategic. Some will be spontaneous.
That is the beauty of MeasureCamp.
You do not just attend the event. You help create it.
Sponsoring MeasureCamp Spain in Madrid
We are opening conversations with sponsors who want to support the Madrid analytics community and be visible to a highly relevant audience of data, marketing, analytics, AI and technology professionals.
MeasureCamp Spain in Madrid is a strong opportunity for companies that want to meet practitioners, build trust, create real conversations, and become part of the community rather than simply place a logo on a page.
If your company works with analytics, data platforms, marketing technology, AI, privacy, tracking, experimentation, customer data, BI, attribution, cloud, consulting or digital growth, this is the room you want to be in.
Madrid is a business city. MeasureCamp Spain in Madrid brings together people who influence tools, budgets, strategies, implementation choices and future partnerships.
Interested in sponsoring and helping us bring this celebration of data, marketing, analytics, AI and technology back to Madrid?
Contact the MeasureCamp Spain team: spain@measurecamp.org
Want to attend?
Tickets are free and will be released in batches.
The next ticket release is 8 July 2026 at 12:00 CEST.
The release may move fast, so don’t miss it. You can also set a reminder on Eventbrite:
MeasureCamp Spain tickets on Eventbrite
Follow us on LinkedIn and Instagram for ticket updates, sponsor announcements and event news.
On 24 October, Madrid brings together the people who turn data into decisions, technology into strategy, and ideas into real business outcomes.
A day to connect with practitioners, challenge assumptions, compare approaches, and build the kind of professional relationships that only this city can spark.
See you at Talent Garden Madrid.
